Asian American LEAD names Executive Director
Good Insight is pleased to share Asian American LEAD (AALEAD) named Siu Cheung Rossmark as the organization’s permanent Executive Director. Siu is a former Board Chair of AALEAD and previously served as Interim Executive Director.
“Siu’s dedication and vision for AALEAD set her apart from other highly qualified candidates in a national search,” said Rob Sohn, AALEAD Board Chair. “We are thrilled that her longtime leadership at AALEAD will continue in this pivotal role.”
As Executive Director, Siu will advance a strategy for AALEAD’s future, building on the organization’s successful program models to empower Asian American Pacific Islander (AAPI) youth in underserved communities through culturally responsive programming and advocacy.
“I am in awe of the impact on families and young people that we see every day at AALEAD,” said Siu. “As we reach the next generation, it is my honor to work in collaboration to amplify positive outcomes for the AAPI community.”
About Siu Cheung Rossmark
Siu Cheung Rossmark has been a part of AALEAD for 16 years, serving as a volunteer, supporter, board member, Board Chair, and Interim Executive Director.
Siu immigrated to the United States from China when she was six years old, growing up in Southeast Washington, DC, and Prince George’s County, MD. In a 35-year career as an entrepreneur and restaurateur, Siu has owned several Chinese restaurants and real estate brokerage, financial services, and residential mortgage companies in the Washington metropolitan area. In March 2023, she retired from the restaurant industry by selling her last restaurant, Siu’s Asian Bistro.
In addition to serving on the AALEAD Board, Siu also serves as Vice Chair of the Governor’s Commission on Asian American Pacific Affairs, is a member of the AAPI Council for the Baltimore Symphony Orchestra, and was a nominee for Leukemia & Lymphoma Society’s National Capital Area’s 2007 Woman of the Year. Siu has also served on the boards of Devotion to Children and the Organization of Chinese Americans, Northern Virginia Chapter.
About AALEAD
Over its more than 25-year history, AALEAD has served thousands of Asian American Pacific Islander (AAPI) youth with educational empowerment, identity development, and leadership opportunities through after-school programs, mentoring, and summer programs in the Washington, D.C. metropolitan area.
AALEAD was founded in 1998 to serve the large Vietnamese refugee and immigrant population in Washington, DC, and has evolved to serve a multi-ethnic Asian community across the region.
The organization puts youth first, providing them with choice and collaborative, hands-on learning. Youth are supported in setting their own educational goals, gaining confidence, and learning about their own and others’ cultures and identity. Learn more at www.aalead.org.